Last week I attended a lecture held by Bent Sofus Tranøy, a researcher at Department of Political Science, UiO. He hit me over and over again with his arguments, and it is not often I have agreed more to what a person has to say. He is this year’s winner of the Norwegian litterature price Brageprisen, for the book Markedets makt over sinnene. One of the topics he discuss in the book, is the so called free market and how consumers for various reasons don’t go for the cheapest products/services available in market. The book is a must for all of you with a business degree!

So I know what the next book that I am to read is, and this one is even in Norwegian. Well, and for any Norwegian reader out there, the book is a perfect Christmas gift!